Professional Experience
Digital Marketing Executive
Untamed Wine Estates
May 2020—present
Develop and implement strategies to increase brand awareness, drive website and social media traffic, and attract new customers to the winery
Create engaging content and manage editorial calendar for social accounts
Analyze key metrics to maximize engagement and growth across all platforms
Digital Content Creator
@LatelyWithLizzy, TikTok and Instagram
May 2020—present
Produced, filmed, and edited original and paid creative content
Designed and developed interactive AR filters used in over 2.5 million TikTok posts, ranking in the top 1% of TikTok Effect Creators
Collaborated with brands and publishers to strategize and execute engaging influencer campaigns
Designory
Post Production Coordinator
March 2021—February 2022
Managed project development schedules, overseeing a post-production team to ensure timely and successful project completion
Coordinated VO recording sessions with international talent, clients, and project teams, providing direction and detailed notes
Maintained high standards of consistency, accuracy, and excellence through QC of all deliverable assets
The Arlook Group
Talent and Literary Management Intern
Sept—Dec 2020
Wrote coverage for incoming scripts, teleplays, literary, and other creative materials, and provided detailed notes
Assisted managers with ongoing development projects by conducting research and submitting creative recommendations
Provided constructive feedback on submissions, and assisted as-needed on pending and active projects
CBS News
News Intern
June—July 2020
Participated in immersive workshops, panels, and seminars with ViacomCBS executives, producers, and production staff
Demonstrated storytelling skills by pitching, shooting, and editing news and lifestyle social media projects for the CBS News digital team
Engaged in discussion and analysis of notable segments from "60 Minutes" with executive producer Bill Owens
Texas Student Television
News Director, Executive Producer
Aug 2018—Dec 2020
Booked and conducted interview and promotional materials with “The Tonight Show” host Jimmy Fallon
Independently created five original pre-recorded and in-studio segments for lifestyle and news shows
Implemented and oversaw restructuring of show style and structure, resulting in a 500% increase in viewership
KXAN-TV (NBC), “Studio 512”
Production Intern
Jan—Mar. 2020
Assisted talent and production staff during live in-studio broadcasts
Produced show elements, including rundown, graphics, and segments
Worked on daily production elements including coordinating scripts, researching stories, and assisting on field shoots
KABB, “Daytime with Kimberly & Esteban”
Lifestyle Intern
May—Aug 2019
Wrote teases, segment intros, interview questions, and on-air broadcast scripts for multiple markets
Represented show brand by escorting guests and talent through pre-production and live broadcast
Researched and pitched news and entertainment stories, and assisted producers in developing segments
Moody Writing Support Program
Writing Coach
Jan 2019—Dec 2020
Developed and edited student news stories, papers, scripts and other academic and creative materials
Collaborated with university faculty to target student problem areas and tailor curriculum as needed
Conducted writing workshops, teaching broadcast writing skills to over 85 students
The University of Texas at Austin
Bachelor of Journalism, 3.97 GPA. Summa cum laude.
Bachelor of Science in Radio, Television and Film, 3.92 GPA. Magna cum laude