Experience

Professional Experience

Lead daily production of a live, hour-long lifestyle broadcast, managing end-to-end execution for live shows, pre-taped segments, and on-location shoots
Serve as the central editorial and operational lead, coordinating hosts, editors, photographers, and technical teams to ensure seamless execution of all show elements under multiple deadlines
Write engaging scripts, interview questions, teases, promos, and social media copy
Oversee and produce all visual production elements, including video packages, graphics, chyrons, and motion design, maintaining to maintain cohesive, high-quality storytelling
Work directly with clients and collaborate with sales team to book, develop, and deliver sponsored segments that meet client expectation and support station revenue goals

Developed digital marketing strategies to increase brand awareness and attract customers to the winery
Managed editorial calendar and created multi-platform content for social media channels
Analyzed engagement metrics to maximize engagement and growth across all platforms

Produced, filmed, and edited original and sponsored content for social platforms
Designed interactive AR filters used in 2.5M+ TikTok posts, ranking in the top 1% of TikTok Effect Creators globally
Collaborated with brands and publishers to execute influencer campaigns and digital storytelling strategies
Bridged traditional media production skills with digital creator content, demonstrating expertise in cross-platform audience engagement

Managed post-production schedules and workflows across multiple projects, ensuring on-time delivery of high-volume creative assets
Coordinated localization for global campaigns, including Amazon Prime Day and major video game releases, overseeing international deliverables, voiceover sessions, and market-specific adaptations
Directed international voiceover recording sessions, providing detailed feedback to ensure consistency, quality, and alignment with brand standards
Performed quality control on all deliverables, ensuring accuracy and production excellence across broadcast, theatrical, out-of-home (billboard), and digital campaigns

Booked and conducted interview and promotional materials with “The Tonight Show” host Jimmy Fallon
Independently created five original pre-recorded and in-studio segments for lifestyle and news shows
Implemented and oversaw restructuring of show style and structure, resulting in a 500% increase in viewership